Offering a wider variety of beer, wine or spirits could translate into increased foodservice sales for convenience stores. Thirty-seven percent of consumers overall say they would be more likely to purchase foodservice items from c-stores that offered an array of adult beverages, according to Technomic’s Convenience Store Marketbrief. The appeal is even greater for younger consumers: Two-thirds (65%) of consumers ages 25 to 34 agree that a broad selection of adult beverages would prompt them to visit a convenience store for prepared foods.
Savvy convenience operators would do well to demonstrate that their stores provide one-stop shopping for pizza and beer, tacos and tequila, and salads and wine through merchandising and promotions (where and as permitted, of course). Take a look at your signature foodservice items and how they might pair well with your adult-beverage selection for a take-home special. At the very least, make certain consumers are aware of what you offer.
Have further questions about the data? Contact Technomic’s Donna Hood Crecca at dcrecca@technomic.com.
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