General Hospital

Retailers prescribe treatment for ailing general-merchandise category.

Andrew Magee, Freelance writer

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Brent Taylor’s colleagues at Tetco must have thought the new guy was nutty when he added shotgun shells to some store plan-o-grams. Taylor, however, was not riding the crazy train.

“We have some stores in big hunting areas, so we sell anything from shotgun shells to deer feeders,” says Taylor, director of marketing and  merchandising for the San Antonio chain, which operates 167 stores in Texas and Utah. “It’s not like we carry a huge assortment like Cabella’s and Bass Pro Shops do. It’s an impulse item.”

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