While fueling at the pump, a customer hears a voice: “You can’t win if you don’t play.” He looks for the source of such wise words and notices they came from a video on the pump. He begins browsing store items on the display’s touch screen, then presses a button to print out a toilet-paper coupon. (He didn’t even realize he could buy that here.) He goes in, gets his lottery tickets and toilet paper and is on his way.
It almost sounds like something sci-fi, but more c-store retailers are using digital technology at the point-ofpurchase, both inside and outside the store, to increase sales—without breaking the bank.
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