From Guts to Gigabytes

Retailers turn to software to take guesswork out of fuel pricing.

Linda Abu-Shalback Zid, Senior Editor

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This is how CEFCO Convenience Stores processes fuel-pricing changes.

First part: Go out and gather competitor pricing information, enter data into a spreadsheet—then determine what CEFCO’s street pricing should be.

Now part two: Post the information to the company intranet. Store managers access the info and have two hours to make any changes—then acknowledge they’ve been made.

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