Inside Sheetz U Place (Slideshow)

Creating a food-first impression in the store added visual drama to the atmosphere.

Sheetz saw frozen noncarbonated beverages as an untapped potential, so the new store offers multiple flavor options.

A long row of high-top seating gives customers a place to wait for orders, dine alone or sit in groups.

Seen from the second-floor lobby of the student apartments, the grocery section of the store offers a convenient option for residents.

From innovation think-tank to actual floorplan, the concept of a Sheetz “café” went through several incarnations before becoming a reality, with foodservice (1) dominating the vision ...

... and grocery (2) playing a supporting role. Depending on how the sales figures evolve, Sheetz has room to play with, because the company can build out the areas behind the grocery coolers and shelves (3).