Today’s consumer is highly interested in nearly all aspects of the food they eat and drink, according to Technomic’s Consumer Trend Report.
Emotional drivers play a key role, including concerns about their own health and well-being and that of the community and the planet. And craving foods they feel good about isn’t restricted to traditional restaurants: More than half of consumers say they would be more likely to purchase foodservice items at c-stores that are described as natural, free of artificial ingredients, organic or gluten-free. Nearly a quarter of those consumers say they’d be willing to pay more for such items, according to Technomic’s “Convenience Store Foodservice: Outlook & Opportunities” study.
While not always easy to execute, feel-good foods can be good for building traffic and sales.
Have further questions about the data? Contact Technomic’s Donna Hood Crecca at dcrecca@technomic.com.
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