Millennials have helped turn the United States into a snacking nation. Considering that this age group makes up only 27% of the population but 41% of c-store trips, it is clear that convenience stores are snack central for millennials.
Eight out of nine of salty-snack subcategories had strong sales gains in 2015, led by double-digit increases for nuts and seeds, according to Nielsen data.
NACS SOI figures show total salty-snack sales up nearly 9% on a monthly basis, with gross-profit dollars up almost 10%.
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