Word of Mouth

Success of dissolvable tobacco rides on consumer buy-in, communicating purpose.

Angel Abcede, Senior Editor/Tobacco, CSP

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Dissolvable. Not the most engaging term for a new product. But retailers may have to bite the figurative bullet—or pellet, in this case—as makers of dissolvable tobacco products, with at least one major manufacturer in the game, step up with SKUs tailored specifically to the convenience channel.

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