Photo courtesy of Dunnhumby
CSP Daily News | Technology/Services

Dunnhumby Competitive Threat Evaluator

Web-based tool diagnoses operators’ competitive threats, provides actionable strategies

Supplier - Dunnhumby

A web-based tool, the Dunnhumby Competitive Threat Evaluator enables retailers to quickly identify and respond to consumer-centric shopping tendencies within three unique user views: Banner Level Insights, Store Level Insights, and Store-Level Threat Maps. In diagnosing operators’ competitive threats, the tool provides actionable strategies supported by geo-location data—and can be accessed via an easy-to-use dashboard to extract cross-shopping behavior, proximity to competitors, and density of competitors within a retailer’s merchandising area.