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Healthy kids’ meals ranked No. 4 in the National Restaurant Association’s “What’s Hot 2015 Culinary Forecast,” a survey of nearly 1,300 professional chefs. Also on the list were whole-grain items in kids’ meals (No. 14) and fruit/vegetable children’s sides (No. 19). But are convenience store-operators taking any notice?
More than half of the customers who walk through the doors of convenience stores are looking to buy healthy products—at least occasionally. But one-third of them don’t think our channel is doing a good job of offering them. C-stores need to assess the strategic role of healthy-food offerings and how they play into a broader brand message.