Amanda Baltazar
Articles by
Amanda Baltazar
Page 3Store Tour: Green Day
Is it a convenience store? Is it a supermarket? Customers may ask these questions when they first visit Green Zebra Grocery in Portland, Ore., but they may not be able to answer—even after shopping the entire store.
More than half of the customers who walk through the doors of convenience stores are looking to buy healthy products—at least occasionally. But one-third of them don’t think our channel is doing a good job of offering them. C-stores need to assess the strategic role of healthy-food offerings and how they play into a broader brand message.