Don Burke

Senior Vice President, MSA...

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Don Burke is senior vice president of Management Science Associates. Reach him at

Articles by
Don Burke

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Opinion: Taking Tobacco’s Vitals

Which areas of strength are contributing to growth for tobacco products?

Category Management Handbook

Closing Thoughts: Help Fuel Customers Spend Their Savings

Only about 15% of those who purchased gas went inside to make a purchase. How do you capture a larger portion of this extra cash?

As I look over an analysis Management Science Associates (MSA) recently completed on convenience-store sales, I am struck by the different buying habits of the current c-store shopper and the habits’ potential effect on category management.