Mary Chapman

Editor, Special Projects

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Articles by
Mary Chapman

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3 Steps to Improve Loyalty Programs

A well-designed incentive offer should motivate customers and drive incremental sales. Here are tips to get there.

CSP Magazine

Forget Traditional Demographics: Meet the New Eater Archetypes

Meet the new American diners—seven eater archetypes for today’s times.

Seven consumer types ready to eat your lunch

CRU roundtable uncovers methods to boost drink sales, drive store business