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Is Mobile Pay at the Pump Ready for Prime Time?
Mobile-pay apps are gradually changing the way the c-store industry does business, accelerating the transaction process while opening up new methods of communication between the retailer and its customers.
Today’s convenience-store forecourt is rapidly transforming into a commercial enterprise, making filling one’s tank a merely utilitarian function. More exciting—and potentially more lucrative—is mobile-friendly dispenser technology that seeks to integrate the fuel island with the store and draw more motorists inside.