Biography

Michelle Barry

President & CEO, Centric Brand Anthropology...

 Contact Michelle

Michelle Barry is president and CEO of Centric Brand Anthropology. Reach her at michelle@centricstrategy.com.

Articles by
Michelle Barry

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CSP Magazine

Industry View: Satisfaction vs. Adventure

Existing convenience-store food offerings are plain and perceived as unhealthy. To what extent should c-stores pursue health trends in new offerings?

CSP Magazine

Industry View: That Certain Something

Stores are identified and defined by what they are “good for.” Which begs the question: What are c-stores good for?

Today, consumers want “convenience plus,” and there’s one big problem. Food culture has shifted in the United States over the past two decades in some very profound ways.