Retailer News

Motiva Forms Joint Venture With Midtex Oil

Juniper Ventures to own, operate and supply retail sites in San Antonio area
Photograph courtesy of Motiva Enterprises

HOUSTON -- Motiva Enterprises LLC has formed Juniper Ventures of Texas LLC, a new joint venture with Midtex Oil LP, a central Texas petroleum distributor and convenience-store operator.

The Juniper Ventures asset portfolio will include Midtex Oil’s 20 company-operated retail locations and wholesale supply agreements in San Antonio and New Braunfels, Texas. Midtex Oil’s primary c-store brand is Fischer’s Neighborhood Markets.

“By combining Motiva’s existing supply infrastructure and Midtex Oil’s more than 50 years of retail experience, Juniper Ventures is poised to excel in one of the fastest-growing regions of Texas, the I-35 corridor that runs from San Antonio to Austin,” said Travis Capps, Motiva’s executive vice president of strategy, business development and technical excellence. “This [joint venture] illustrates our entrepreneurial spirit and commitment to growing Motiva’s fuels business with profitable assets and successful retail operators.”

Juniper Ventures is acquiring company-operated retail assets strategically located on growth corridors in and around San Antonio along with wholesale supply agreements from Tarpley Inc., a distributor and retail operator in the San Antonio market.

Motiva and Tarpley began discussions of the asset sale in mid-July, executed purchase agreements and plan to close the transaction by early December.

“When we decided to sell these family-owned assets, we naturally thought of Motiva, who has been our supplier of choice since 1998,” said Tarpley Vice President Sean Nooner. “We look forward to continuing our relationship with Juniper Ventures as a retail tenant operating our Church’s Fried Chicken franchises and company-owned Liquor Bueno stores co-located at several of the retail locations.”

Fischer’s Neighborhood Markets average 5,000 square feet and offer fresh food, a post office, freshly spun milkshakes and a beverage cave.

“Fischer’s Neighborhood Markets are becoming a consumer staple in the central Texas area, and we are excited for the opportunity to partner with Motiva to grow the brand,” said Midtex Oil President Rodney Fischer. “Our 24-hour markets are a one-stop shop where our customers can pick up dinner, fuel up their vehicles, make a post-office run and choose from a huge assortment of merchandise.”

With the completion of the acquisition of the Tarpley assets next month, Juniper Ventures’ combined assets will include 75 retail sites and multiple land bank properties in prime retail locations, enabling the near-term expansion of at least a dozen new Fischer’s Neighborhood Markets in the coming years, the company said.

Based in Houston, Motiva refines, distributes and markets petroleum products throughout the United States. Motiva owns and operates a refinery in Port Arthur, Texas. Under exclusive, long-term brand licenses for the Shell and 76 brands, Motiva’s marketing operations support more than 5,000 retail gas stations. Motiva is wholly owned by affiliates of Saudi Aramco.

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