Snacks & Candy

2 Reese’s Flavors Return for a Limited Time

National Lover’s Day prompts comeback
Reese's Lovers
Photographs courtesy of The Hershey Co.

HERSHEY, Pa. — Reese’s, part of the Hershey Co., relaunched its Peanut Butter Lovers Cups and Ultimate Peanut Butter Lovers Cups in honor of National Lover’s Day, April 23.

“Consider this a thank you to all the peanut butter superfans out there — the ones who sort through the candy jar to get to the Reese's Peanut Butter Cup,” said Bo Jones, senior associate brand manager at Reese's. “The ones who live and breathe peanut butter. The candy MVPs. We see you, we appreciate you and we know you have superior taste buds. So now, we're rewarding you.”

Reese's Peanut Butter Lovers Cups are coated in an extra layer of peanut butter cream with a milk chocolate bottom. Reese's Ultimate Peanut Butter Lovers Cups feature a peanut butter flavor inside and out. Each flavor is available for a limited time.

As part of a new Reese's Loves You Back promotion, The Reese’s brand, based in Hershey, Pa., is granting a select number of fans a one year or life supply of Reese's Peanut Butter Cups. Now through July, customers can look for the specially marked packages of Reese's Cups for a chance to win.

The Hershey Co., Hershey, Pa., has more than 80 brands around the world that drive $8 billion in annual revenues, including Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty.

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