HERSHEY, Pa. — The snacks and candy category has grown 3.5% in convenience stores over the past year, outpacing the 2.4% retailwide average for this segment, according to The Hershey Co.’s new report, Convenience Store Update: Sweets and Snacks Take the Lead.
This report was initially presented at the 2019 Sweets & Snacks Expo in Chicago. Alan Tobin, director of category management for the convenience channel for Hershey, led this report, which examines the opportunities and challenges that exist for convenience-store retailers as they look to bolster their snacking segments.
Here are three c-store snacking insights from Hershey’s report …
Focus on the top five
Snacks satisfy an immediate need
Sixty-five percent of c-store snacks are consumed immediately after purchase, and 83% of these items are eaten within an hour, according to Hershey, citing data from the NACS State of the Industry Summit. This immediate need makes snacks a “very valuable contributor to inside sales in convenience,” said Tobin.
Pair snacks with food and beverages
Snack and candy items are rarely purchased alone in c-stores: Candy is bought with another item 86% of the time, and salty snacks are purchased with another item 90% of the time, according to Hershey, citing data from VideoMining, a consumer packaged goods analytics company. Specifically, salty snacks appear in 37% of c-store combo purchases, while 32% of bakery items and 30% of chocolate candy do the same.