PLANO, Texas – Consumers are snacking now more than ever. Eighty percent of consumers say they snack at least once a day, and 34% of those 80% do so twice a day, according to the 2018 Snacking Occasion Consumer Trend Report by CSP sister research firm Technomic.
In honor of National Snack Day on March 4, Frito-Lay revealed who these snack-crazed consumers are through a survey conducted in its U.S. Snack Index. The result: There are four types of snackers, and their preferences vary based on where they live and their age.
"National Snack Day is a perfect occasion for Frito-Lay to engage with consumers and see how they would define their persona when it came to the types of snacks they bring to a party," said Steven Williams, senior vice president of sales and chief commercial officer for Frito-Lay North America. "From the Daredevil Foodie snackers looking for a little spice or an unexpected flavor to the Traditionalist who goes for the classic and timeless options, National Snack Day is a celebration of all types of snackers."
Frito-Lay’s four types of snackers are the Daredevil Foodie, the Traditionalist, the Sweet Tooth and the Last-Minute Friend. Here’s a look at each …