Snacks & Candy

7-Eleven Amps Up Kerwin Frost Promotion

Retailer and influencer partner on $280 Kerwin’s Snack Attack Uniform
7-Eleven Kerwin’s Snack Attack Uniform
Photograph courtesy of 7-Eleven Inc.

IRVING, Texas — One month after teaming with talk-show host and comedian Kerwin Frost to launch a limited-time popcorn mix, 7-Eleven Inc. is extending its partnership with the entertainer to create a limited-edition outfit designed with snackers in mind. Called Kerwin’s Snack Attack Uniform, the ensemble features a jacket, pants and t-shirt complete with 18 total pockets custom-designed to hold Frost’s favorite 7-Select snacks and beverages.

“As a well-known expert in streetwear design, we are teaming up with Kerwin Frost to create the limited-edition Kerwin’s Snack Attack Uniform so snack fiends can carry all of their favorite 7-Select products anytime, anywhere,” said Marissa Jarratt, chief marketing officer at 7-Eleven. “From 7-Select Buffalo Chicken-flavored Chips to 7-Select Gummi Watermelon Rings and 7-Select Go!Smart Ginger Shots, there is a pocket for sweet, spicy and all the cool stuff in between.”

Officially available for purchase on Dec. 13, Kerwin’s Snack Attack Uniform comes in two colors, pink and green, and features a Snack Attack jacket, pants and glitter tee. The uniform is sold complete with Frost’s favorite 7-Select snacks and beverages for $280 exclusively on KerwinsKingdom.com. With only 500 uniforms available to the public, it will be sold on a first-come first-served basis.

“I’m really thrilled to be working with 7-Eleven and appreciative of the creative freedom they’ve given me,” Frost said. “This has been one of my favorite collaborations.”

The Kerwin snack jacket is a lab-style jacket with 11 pockets and the number seven printed on it. The cargo pants have seven pockets and the number 11 printed on it. The pockets are customized to fit a variety of 7-Select items so fans can fill the pockets with their favorite flavors. To get the snacking started, the uniform is sold with Kerwin’s preferred snacks and beverages. including:

  • In the jacket: 7-Select-branded Apple Snack Pie, Strawberry Cheesecake Snack Pie, Crispy Rice Treat, Madeleines, Replenish Guava Splash, Gummi Bears, Gummi Blue Sharks, Original Fried Pork Rinds, Gummi Watermelon Rings, Gummi Peach Rings and Ghost Pepper Peanuts.
  • In the pants: Special edition Kerwin’s Snack Party Mix Popcorn and 7-Select-branded snacks Sour Watermelon Wedges, Go!Smart Ginger Shot, Caramel Popcorn, Buffalo Chicken Dip Flavored Wavy Potato Chips, Fiery Hot Flavored Potato Chips and Twisted Buttermilk Ranch Pretzels.

Kerwin Frost is a Harlem, N.Y.-born jack-of-all-trades entertainer. The DJ, journalist and designer is responsible for setting trends and influencing the latest fashion, music, comedic and cultural phenomenons.

Based in Irving, Texas, 7-Eleven operates, franchises or licenses more than 77,000 stores in 18 countries and regions, including 16,000 in North America. In addition to 7-Eleven stores, 7-Eleven Inc. operates SpeedwayStripesLaredo Taco Company and Raise the Roost Chicken and Biscuits locations.

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