Snacks & Candy

7-Eleven Debuts Optimum Nutrition Protein Snacks

Includes brand’s Cake Bites, Almonds and Crisp Bars
Photograph courtesy of Optimum Nutrition

IRVING, Texas –7-Eleven has expanded its better-for-you portfolio with the addition of Optimum Nutrition protein snacks, which are now available at the chain’s stores nationwide.

The partnership between 7-Eleven and Optimum Nutrition has been churning for months. Optimum Nutrition was one of the featured brands at the 7-Eleven Franchise Owners Association of Chicagoland Tradeshow in November 2018, an event at which manufacturers showcase their items with hopes of them soon arriving on 7-Eleven’s shelves.

"Optimum Nutrition first launched grab-and go-snacks into the convenience channel at NACS, and now, following a successful 7-Eleven regional test, we are very proud to have earned national availability in 7-Eleven and welcome these popular stores to our Optimum Nutrition family," said Jean Terminiello, national director of immediate consumption for Optimum Nutrition. "Optimum Nutrition’s strong promotional and marketing support coupled with our existing large fan base will drive incremental growth in the category."

Optimum Nutrition’s snack products include Cake Bites, Protein Almonds, Protein Crisp Bars and Protein Wafers. The brand also offers bottled protein water and protein powders.

"We are excited about our partnership and offering our consumers Optimum Nutrition protein snacks," said Nancy Gallardo, category manager for 7-Eleven. "Cake Bites, Protein Crisp Bars and Protein Almonds will be set in our national spring plan-o-gram, allowing us to offer consumers Optimum Nutrition’s popular variety of tasty better for you snacks."

Optimum Nutrition is a sports nutrition company based in Downers Grove, Ill. It manufactures a variety of protein bars, powders, beverages and vitamins. Besides 7-Eleven, Optimum Nutrition products are available at retailers such as Speedway, Kum & Go and Meijer.

Based in Irving, Texas, 7-Eleven Inc. operates, franchises or licenses more than 66,000 stores in 17 countries, including 11,600 in North America and nearly 9,100 in the United States. The chain ranks No. 1 in CSP'sTop 40 update to the 2018 Top 202 list of the largest c-store chains in the United States.

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