DALLAS -- 7-Eleven Inc. is baking fresh ribbon-shaped doughnuts every day this October to benefit Susan G. Komen for the Cure during Breast Cancer Awareness Month. The yeast-raised doughnut twists are topped with pale-pink icing, sprinkles and tiny pink candy ribbons. Offered at a suggested retail price of $1.19, the freshly baked doughnuts are delivered every morning to participating 7-Eleven stores. With 15 cents from each sale being donated to the Komen organization, the retailer hopes to raise between $25,000 and $50,000 for the national charity.
Stores also are carrying an assortment [image-nocss] of pink items to raise funds for various organizations supporting the fight against breast cancer.
"This is an easy, not to mention delicious, way for people to give to this important cause," said Joe Hermes, 7-Eleven's senior fresh food director. "They can grab a pink doughnut for themselves on the way to work, fill a box to take to the office or designate a day of the week as 'Passionately Pink for the Cure' day with these doughnuts and other pink treats like M&Ms Brand Chocolate Candies and coffee in pink mugs."
7-Eleven stores will feature a special display anchored by a refillable, stainless-steel 16-oz. mug with a pink soft touch band around the top. The mug retails for $6.99 with the first hot beverage included, and refills are just 99 cents (suggested retail prices). Pink ribbon magnets, value-priced at $1.99, give consumers an opportunity to show their support of the cause at work and at home. A portion of sales will be donated to the Breast Cancer Research Foundation.
Besides pink ribbon doughnuts, refillable coffee mugs and refrigerator magnets, participating 7-Eleven stores also are carrying popular pink products from manufacturers that have made a commitment to contribute a portion of the proceeds to breast cancer charities for every item sold. Special edition TicTac mints, Hershey Kisses and M&M candies have specific product or packaging to commemorate Breast Cancer Awareness this month.
Dallas-based 7‑Eleven operates, franchises or licenses approximately 7,600 7-Eleven stores in North America.Globally, 7-Eleven operates, franchises or licenses more than 34,800 stores in 17 countries. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion.7-Eleven is franchising virtually all of its U.S. stores and is expanding through its Business Conversion Program (BCM), acquisitions, building new and leasing existing properties.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.