Snacks & Candy

Atkins Trades Gas for Snack Bar

Offers free fillups in L.A.

LOS ANGELES -- Atkins Nutritionals Inc. offered 10,000 gallons of free gasoline to Los Angeles residents through the Atkins Advantage Fuels L.A. promotion.It provided the free fillups on a first-come, first-served basis as long as supplies lasted to drivers who brought in an Atkins Advantage nutrition bar to the United Oil Exxon gas station.

The pumps opened at 6:00 a.m., and gasoline was priced around $3.20 per gallon. It provided the free gasoline to about850 motorists.

Recipients of free gasoline also received a supply of complimentary [image-nocss] Atkins Advantage bars, including the Chocolate Chip Granola bar. And Atkins Advantage recently introduced a new line of Caramel bars with flavors like Caramel Fudge Brownie and Chocolate Peanut Nougat.

While Los Angeles residents are some of the most health-conscious and active people, they also have some of the nation's longest commutes and highest gasoline prices, the company said.

New York City-based Atkins Nutritionals is a portable nutrition foods company offering bars and shakes under the Atkins Advantage brand that have higher protein, fiber, vitamins and minerals, low sugar and no trans fats. Atkins nutrition bars and shakes are available for purchase in more than 30,000 locations throughout North America.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.


More from our partners