CHICAGO -- Several candy companies unveiled movie tie-ins during last week's All Candy Expo in Chicago, reported Brandweek.
Hershey's hooks up with Warner Bros.' next installment of the Batman series The Dark Knight, coming to theaters next July. The Reese's line will include bat-shaped chocolate and peanut butter pieces, and Kit Kat wafers bars will be stamped with the bat signal. Wrappers and displays for both brands will flag an instant win sweepstakes for Bat Cave prizes like Batman-themed Ducati motorcycle, media center wall, replica movie props [image-nocss] and downloadable posters.
The Snickers Adventure Bar accompanying the Memorial Day 2008 release of Indiana Jones & the Kingdom of the Crystal Skull will say New flavor kick on the wrapper instead of mentioning the addition of chai and coconut. M&M's also connects with the Indiana Jones film through a six-week run of Crispy Mint, a flavor that previously was available during the year-end holidays. Advertising support likely will include the M&M's spokescharacters donning adventure garb on store displays with Get M before they're lost.
Perfetti Van Melle USA ties its Airheads brand with The Spiderwick Chronicles to be released during February by Paramount and Nickelodeon Movies. Other partners include McDonald's and Kraft, said the report. In the plot, some characters turn into goblins upon eating cinnamon, but they can change back when they ingest honey. So the new Airheads flavors for Spiderwick will be Cinnamon Hopping Mad and Sweet as Honey or honey apple. Airheads also is signed on for Universal's The Incredible Hulk to be released in June. Plans for that affiliation are being developed, the report said.
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