NEW YORK — Bazooka Candy Brands unveiled a new product line for its 75th anniversary, including a new set of original comics and fortunes from the 1980s, commemorative packaging, a rerelease of the Original Grape flavor and a short film about the brand’s history. The products will be available for a year at all retailers in which Bazooka is sold nationwide.
“After 75 years, Bazooka has solidified its place as a pop culture icon and we're thrilled to celebrate this historic anniversary with exciting experiences for fans all year long,” said Rebecca Silbrefarb, senior director of marketing at Bazooka Candy Brands, a division of The Bazooka Cos. Inc. “We are inviting our fans to take the journey down memory lane and to celebrate the festivities with us.”
The new Bazooka Bubble Gum packaging, released earlier this year, features 1980s themed graphics with the new 75th anniversary emblem.
The brand plans to bring back its wallet pack Original Grape flavor this summer. The short film is also set to be released this summer, presenting the brand’s history, effect on pop culture and impression on the confectionery landscape.
New York-based Bazooka Candy Brands is a division of The Topps Co. Its products include Bazooka Bubble Gum, Ring Pops, Push Pops, Baby Bottle Pops and Juicy Drop Pops.
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