Snacks & Candy

B&G Foods to Roll Out Snickers-Flavored Seasoning

Product can top ice cream, cookies, yogurt, more
Snickers Shakers Seasoning Blend
Photograph courtesy of B&G Foods

PARSIPPANY, N.J., and MCLEAN, Va. — B&G Foods is partnering with Mars Wrigley to roll out its Snickers Shakers Seasoning Blend to shelves nationwide in August.

“We're pleased to expand our wildly popular licensed seasoning blends line with the addition of Snickers, one of the most iconic chocolate bars of all time,” said Jordan Greenberg, president of spices and seasonings and executive vice president of B&G Foods. “With the introduction of Snickers Shakers Seasoning Blend, everyone can now shake the Snickers taste they love onto their favorite snacks and treats.”

The Snickers seasoning combines flavors of chocolate, caramel and peanuts to recreate the taste of a Snickers bar in the form of a seasoning. It can be sprinkled on foods and drinks, including ice cream, cookies, milkshakes, cookies, yogurt and more to enhance the flavor profile, according to Parsippany, N.J.-based B&G Foods.

“At Mars, we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods,” said Michelle Deignan, senior brand director at McLean, Va.-based Mars Wrigley. “We're pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new, and shakeable, way with Snickers Shakers Seasoning Blend.”

Parsippany, N.J.-based B&G Foods and its subsidiaries manufacture, sell and distribute a diversified portfolio of branded shelf-stable foods across the United States, Canada and Puerto Rico. It products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Baker's Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril's, Grandma's Molasses and more.

With $40 billion in annual sales, Mars produces brands including Dove, Extra, M&M’s, Milky Way, Snickers, Twix, Orbit, Pedigree, Royal Canin, Skittles, Ben’s Original, Whiskas, Cocoavia and 5.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Battling Lottery Theft in Store

Scratcher tickets an increasing source of retail losses

Company News

Three Bears Alaska Acquires 6 Stores

Sourdough sites just right for convenience/grocery retailer


22nd Century Group Reduces Roles as It Explores Strategic Alternatives

Low-nicotine cigarette maker sells VLN product in some c-stores


More from our partners