WATERLOO, Wis. -- Pickle manufacturer Van Holten's is "bulking up" its most popular pickle with a new product offering. Big Papa Dill Pickles are now available, bulk packed, in a 30-count barrel.
"We developed this pickle barrel for movie theaters, but it's a great fit for other concessions, delis, convenience stores and restaurants,: said Eric Girard, Van Holten's vice president of sales and marketing.
The pickle barrel delivers the same dill flavor of Van Holten's Big Papa Dill Pickle-In-A-Pouch, in a new service-friendly bulk display. Each barrel is guaranteed to contain exactly 30 pickles and has 30 wax paper bags attached.
"We like to have fun with our products, and everyone recognizes [flagship Pickle-In-A-Pouch character] Big Papa, making this a great extension of our brand," Girard said.
Van Holten's has already received a commitment from Cinemark, one of the nation's largest movie theatre chains, to carry the new bulk pickle item. Cinemark currently carries the Big Papa Pickle-In-A-Pouch in many of its locations.
The 30-count Big Papa Dill Pickle Barrel will be available at retail outlets nationwide beginning in April.
Founded in 1898, the company employs 70 people in Waterloo, Wis. Its products are distributed in all 50 states and Canada and can be found at convenience stores, grocery stores, concessions stands and many other retail outlets.