HERSHEY, Pa. -- The Hershey Co. has introduced Cacao Reserve by Hershey's, a new, premium line of all-natural chocolates and drinking cocoa. The Cacao Reserve by Hershey's line, available this month, will offer a variety of flavors, textures and aromas unlike any other chocolate, the company said.
Consumers today are searching for new, premium experiences, said Chris Baldwin, senior vice president and president of the U.S. Commercial Group for Hershey. Cacao Reserve by Hershey's meets this rapidly growing demand by offering consumers an indulgent chocolate [image-nocss] made with carefully chosen, slowly roasted cacao beans, blended with the finest all-natural ingredients.
The Cacao Reserve by Hershey's line includes a variety of premium chocolate products that will let consumers explore different subtleties and intensities of chocolate while learning more about the flavors they prefer.
Available in single-serve and take-home bars, truffles and drinking cocoa, the initial line of chocolate bars includes:
Premium Milk (35% cacao): Premium European-style milk chocolate with a smooth, velvety texture. Premium Milk with Hazelnuts (35% cacao): Carefully chopped, premium-grade hazelnuts for great taste and texture. Extra Dark (65% cacao): Slowly roasted beans and a higher cacao level bring out the rich, indulgent flavor of this selection Extra Dark with Nibs (65% cacao): Includes the heart of the cacao bean for crunch and unique flavor.In addition, a Cacao Reserve by Hershey's premium drinking cocoa will be available in two blends, Classic Mayan and Mildly Spiced Aztec.
The line will expand in December to include four premium chocolate bars made with cacao beans from individual countries of origin. The single origin collection includes:
Java, Indonesia (32% cacao): Fine milk chocolate, caramel taste and a light, tart accent. Arr a ba (50% cacao): Dark milk blend with a hint of herbal notes. Santo Domingo (67% cacao): Rich dark chocolate with an intriguing wine and spice character. S ao Tom a (70% cacao): A blend of rich aromas and subtle spices for a dark, distinct taste.The line will also feature Cacao Reserve by Hershey's milk and dark truffles in tins. Cacao Reserve by Hershey's Truffles will offer consumers truffles that are bite-sized and packaged for indulgence on the go.
Cacao Reserve by Hershey's confectionery items will be available in a variety of packages, ranging in price from approximately 99 cents to $2.89 for instant consumable items and $1.99 to $3.29 for 3.5-oz. take-home bars. The premium drinking cocoa product line includes a five-count take-home box priced from approximately $1.98 to $2.49.
Support for Cacao Reserve by Hershey's began in early September and includes merchandising units and online communication. Broad-scale support begins in late 2006 and includes print, online advertising, sampling and consumer promotions focusing on exploring a new world of chocolate.
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