LOS ANGELES — Campbell Snacks was named the official sweet and salty snack and bakery product partner of The Pac-12 football conference and an official partner of the Pac-12 Football Championship Game.
The supplier is the maker of some of several well-known snack and baked good brands, including Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand and Cape Cod potato chips and Pepperidge Farm cookies and breads.
“We welcome Campbell Snacks as our newest blue-chip partner,” said Steve Tseng, Pac-12 Network’s executive vice president of sales. “When watching Pac-12 sports with friends or family, either in-person or at home, Campbell Snacks offers an assortment of longtime fan favorites. We’re excited to have them as an official sponsor for one of our biggest events throughout the year.”
As an official partner of the Pac-12 and the Pac-12 Football Championship Game, Campbell Snacks will be activating with media, on-site programing, hospitality, and also running a sweepstakes with its retail partners, giving consumers a chance to win a trip to the 2021 Pac-12 Football Championship Game, presented by 76.
The Pac-12 partnership is part of a broader national fall football campaign that Campbell Snacks will activate with retail partners from coast to coast this year, the company said. The national omnichannel program will focus on engagement on the West Coast and anchored with grocery retail programming at Kroger and Albertson’s stores in the Pac-12 territory.
“We are thrilled to be associated with the Pac-12. Our goal is to elevate our brands to play in culture and become the snacks of choice whether you are tailgating at the stadium or watching football at home with your friends and family,” said Stephen Chriss, vice president shopper and omnichannel marketing, Campbell Snacks.
The 2021 Pac-12 Football Championship Game, presented by 76, will be played Friday, Dec. 3, at Allegiant Stadium in Las Vegas and broadcast on ABC.
Pac-12 sponsors and supporters of the 2021 Football Championship Game, presented by 76, include Dr Pepper, Gatorade, Geico, Jockey, MGM, LVCVA, New York Life, Nextiva, Old Trapper, Pacific Premier Bank, Redbox, Ticketsmarter and Unifi.
Campbell Snacks is the snacking division of Campbell Soup Co., Camden, N.J., making up nearly half of the company’s fiscal 2020 net sales of more than $8.6 billion.
The Pac-12 Conference, based in Los Angeles, comprises 12 U.S. universities: the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University.