Snacks & Candy

Clif Bar Chooses New Convenience Broker

Better-for-you snack company picks newest channel partner

EMERYVILLE, Calif. -- Clif Bar & Co. has appointed Crossmark Inc. as its newest broker for the convenience channel in the United States. 

“Crossmark brings a deep understanding of insights and analytics, which is becoming more important in today’s competitive marketplace,” said Karin Thrift, director of sales, c-store, for Clif Bar & Co., Emeryville, Calif. “We also appreciate Crossmark's depth and breadth of coverage in the convenience channel.”

“We are very excited to add Clif Bar quality products to the brands we represent in the convenience channel. We sincerely appreciate Clif Bar’s recognition of our capabilities and look forward to our developing partnership, enabling Clif Bar to enable further growth of their business in convenience,” said Jami McDermid, president of sales agency for Crossmark. “Convenience is a key strategic channel for Crossmark; we are committed to continuing to build best-in-class capabilities focusing on our talent, business insights and our route to market, including process.”

Family- and employee-owned Clif Bar & Co. is a manufacturer of nutritious and organic snack bars, including the Clif Bar energy bar, Clif Kid and Luna.

Crossmark is a sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. The Plano, Texas-based firm's expertise includes headquarter sales, retail merchandising, retailer solutions, shopper and consumer engagement, in-store events, experiential marketing, shopper marketing, in-store data collection and field intelligence and analytics and insights.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


More from our partners