“Youth sports parents value convenience over quality,” according to the report Youth Sports Parents’ Picks: Shopping & Dining Brands by sports management software and online community for youth sports TeamSnap, Chicago. “Price has the strongest overall influence on family purchase decisions.”
For youth sports parents 35 and older, they place “equal value” on the quality and cost of snack foods, with convenience, the report said.
The report also touched on a household’s first choice snack brand, with 21% having no first-choice snack brand and 9.5% revealing they would choose a produce item or organic foods as their first choice over any branded snack.
Topping the list for snack brands, General Mills’ Nature Valley garnered 12% as a first pick. “Store brand” garnered second place with 10% of athlete households surveyed.
Turning to beverages, the report found that 27.9% of athlete households pick Gatorade as their first choice for beverage brands, followed by BodyArmor at 5%.
The report said that “9% of households surveyed would choose water as their choice beverage option over a branded or flavored beverage option.”
The report also examined quick service restaurant (QSR) brands. When it comes to choosing a QSR, 31% of athlete households selected Chick-fil-A as their top pick with McDonald’s landing at the No. 2 spot with 16%.
Youth sports parents under 35 are “more than twice” as likely to choose McDonald’s as their first choice QSR compared to youth sports parents 35 and older, the report said.
TeamSnap said the data for the report was collected using an online survey of 634 TeamSnap users between April 15 through April 30.
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