PLANO, Texas — Frito-Lay will bring its product branding to festive holiday gifts and apparel this year.
Part of the snack maker’s "My Favorite Things" promotion, Frito-Lay has debuted an assortment of clothing and snack-themed gift ideas in its new online holiday shop at www.snacks.com/holidayshop.
The products include:
- Holiday sweaters ($50.29)
- Pom beanies ($14.29)
- Knit scarves ($25.29)
- Hooded onesies ($78.79)
- Fuzzy socks ($10.29)
Frito-Lay holiday shop items feature Cheetos, Doritos, Tostitos, Lay's and Smartfood brands, with each purchase including a bag of the corresponding snacks.
Also this holiday season, Frito-Lay holiday-themed packaging will be available nationwide, with up to $500,000 in proceeds benefitting Toys for Tots.
"We received such an overwhelming response to last year's Favorite Things campaign from our fans asking how they could purchase a number of items in the [ad] spot that in 2020 we knew holiday sweaters were an absolute must, especially at a time when we're all looking for simple and fun ways to add some joy and cheer to our everyday lives while also creating new traditions with family and friends," said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America.
The Frito-Lay Holiday Shop opens as a growing number of people are shopping online this year. According to Frito-Lay's latest U.S. Snack Index, snacks are the most likely food to be purchased online for the holidays, with 77% of consumers saying they are likely to do so, and 50% of Americans planning to shop for their holiday groceries through an online retailer (up from 15% in 2019).
Plano, Texas-based Frito-Lay is a division of PepsiCo.