Snacks & Candy

Ethel’s Baking Co. Targets Single-Serve Dessert Occasions

Expands reach to coffee shops, convenience stores and other on-the-go locations
Ethel’s Baking Co.
Photograph courtesy of Ethel’s Baking Co.

SHELBY TOWNSHIP, Mich. — Ethel’s Baking Co. is making its line of dessert bars to single-serve packaging available to retail nationwide.

Gluten-free and handmade in small batches, Ethel’s dessert bars are made with local, sustainably sourced ingredients, including hormone-free butter and cage-free eggs, using old-fashioned mixers, according to the company.

Ethel’s single-serve dessert bars, with a suggested retail price of $2, come in four flavors:

  • Pecan Dandy, Ethel’s original bar that’s reminiscent of a pecan pie, with a shortbread crust, topped with handmade caramel and whole pecans.
  • Cinnamon Crumble, which tastes and smells like an old-fashioned cinnamon roll, with cinnamon filling, crumbly streusel and a light, sweet glaze on top of a shortbread crust.
  • Raspberry Crumble, which tastes like a raspberry pastry, is made with Ethel’s signature short-bread crust.
  • Blondie, with the sweet butter and chocolate of a chocolate chip cookie combined with the indulgence of a moist dense brownie, plus a touch of caramel.

Founded in 2011, Ethel’s Baking, Shelby Township, Mich., started out as a wholesaler, operating from a leased church kitchen to produce, sell and self-distribute to local grocery stores. Two years later, the company moved into its own facility.

The brand has expanded distribution across Lipari, Kehe, Tony’s and UNFI. With the new single-serve line, Ethel’s bars are expanding into coffee shops, convenience stores and other on-the-go locations.

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