Snacks & Candy

Ferrara Candy Names C-Store Sales Agency of Record

Crossmark will represent candy company in convenience channel

OAKBROOK TERRACE, Ill. -- Ferrara Candy Co. has appointed Crossmark Inc. as its sales agency of record within the convenience-store channel. Crossmark, a leading sales agency in the convenience channel representing top-tier brands across multiple categories, will be responsible for headquarters and retail representation.

Ferrara candy

"The convenience channel is an important step in continuing to drive growth for Ferrara," said Todd Siwak, CEO of Ferrara Candy. "We have an intense focus on continuing our growth trajectory with our retail and wholesale partners, and this is a critical component of our goal in achieving $2 billion in revenue by 2020."

"The Ferrara business represents a tremendous growth opportunity, with beloved brands such as Trolli, Now & Later, Black Forest Organic, Brach's, and Lemonhead to name a few," said Steve Schuckenbrock, CEO of Crossmark. "We are pleased to represent Ferrara Candy Co. in the convenience space and appreciate Ferrara's recognition of our talent. Together, we will unlock the full potential of Ferrara's brands in the marketplace."

Based in Oakbrook Terrace, Ill., Ferrara Candy is a leading general line candy manufacturer, created by the merger of Ferrara Pan Candy Co. Inc. and Farley's & Sathers Candy Co. Inc. in 2012. It manufactures a portfolio of branded and private-label confections.

Crossmark, Plano, Texas, is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. Expertise includes headquarter sales, retail merchandising, retailer solutions, shopper and consumer engagement, in-store events, experiential marketing, shopper marketing, in-store data collection and field intelligence, and analytics and insights. It is majority owned by private-equity firm Warburg Pincus.

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