Snacks & Candy

Ferrara Unveils 2021 Easter Product Lineup

Candy maker brings bright colors, fruit flavors to new seasonal treats
Photograph courtesy of Ferrara Candy Co.

CHICAGO — With Easter just a hop around the corner, Ferrara Candy Co. is rolling out seasonal candy and cookie treats.

“With many families celebrating Easter at home this year, Ferrara’s seasonal portfolio includes a variety of fun and innovative options for any activity, like our new digital jelly-bean art tutorials using our Classic Jelly Bird Eggs,” said Mariah Havens, director of seasonal confections at Ferrara Candy. “There’s something for every Easter basket the whole family can enjoy.”

To begin with, Ferrara is adding three new varieties to its lineup of seasonal favorites jelly beans:

  • Brach’s Rainbow Sparkle Jelly Bird Eggs. These brightly colored, shiny and shimmery jelly-bird eggs are chewy and fruity, and come in seven flavors: grape, lemon, lime, orange, blue raspberry and cherry.
  • Brach’s All Reds Jelly Bird Eggs. Ferrara packs all the red jelly-bean flavors together, including cherry, strawberry, raspberry and watermelon.
  • Brach’s Milk Chocolate Jelly Bird Egg Mix. This new launch mixes 100% real milk chocolate-covered jelly beans with non-covered jelly beans in cherry, raspberry and strawberry flavors.

Ferrara is also expanding other seasonal varieties across its evolving portfolio. In the cookie category, new limited-batch Mother’s Springtime Circus Animal Cookies feature playful chick, duckling, bunny and butterfly shapes covered in yellow and white icing and topped with sprinkles.

Ferrara is also introducing gluten- and fat-free Black Forest Spring Snacks in flower, duck and bunny shapes. With fruit flavors such as pineapple, strawberry, raspberry and watermelon, these snacks are also available in treat-sized packs for snacking, decorating or adding to Easter baskets. 

New Easter Nerds Treat Size Ropes are individually wrapped strings of candies with spring-themed packaging. Featuring a bright green bag and pastel-hued Nerds, these are miniature versions of the standard Nerds Rope confections.

Chicago-based Ferrara is a Ferrero Group company. Its portfolio includes nearly 35 brands, including SweeTarts, Trolli, Brach’s, Black Forest, Nerds and more.

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