Snacks & Candy

Ferrero Rolls Out 4 New Chocolate Bars

Flavors include Original Milk Hazelnut, 55% Dark Hazelnut, White Hazelnut and Hazelnut & Almond
Photograph courtesy of Ferrero

PARSIPPANY, N.J. — Ferrero is introducing its Rocher Premium Chocolate Bars, available in four flavors.

“For the Ferrero Rocher bar, we focused on carefully selected ingredients like delicious, crunchy hazelnuts and fine chocolate with a premium design aesthetic to create a product that tastes as good as it looks,” said Mark Wakefield, senior vice president of premium chocolate for North America at Ferrero.

The new flavors are 3.1 ounces and include Original Milk Hazelnut, 55% Dark Hazelnut, White Hazelnut and Hazelnut & Almond. Each bar has a combination of crunchy hazelnut pieces, refined chocolate and creamy fillings, according to the company.

The Parsippany, N.J.-based company’s chocolate bars will be available at retailers nationwide.

Ferrero was founded in 1946 in Alba, Italy, and is one of the largest companies in the global chocolate confectionery market, with sales of more than $12 billion. The company distributes in more than 170 countries and is known for brands including Tic Tac breath mints, Ferrero Rocher hazelnut chocolates, Nutella Hazelnut Spread and Fannie May chocolates.

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