CHICAGO -- Three U.S. snacks companies have announced new products—with an emphasis on new flavors—that are designed to boost sales and meet consumer taste trends.
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Kellogg Co. plans to launch at least 50 new products -- including several in its snacks line -- that diversify the company’s brands and follow flavor trends to meet consumer interests.
The Battle Creek, Mich.-based breakfast- and snack-food giant said it’s releasing new products across the breakfast and snacks aisles.
In the snack-foods category, flavor is the driver for Pringles Loud. New tastes include Super Cheesy Italian, Spicy Queso, Salsa Fiesta, Mighty Margherita (tomato, basil and mozzarella cheese flavors) and Fiery Chili Lime.
Other snacks additions:
Pop-Tarts also are getting new additions with two new flavors: frosted chocolate mocha and frosted vanilla latte.
Custard-style yogurt is making a comeback. The product, which was retired 10 years ago, has a thicker consistency than traditional yogurt and is made with whole milk. It is geared toward consumers who are averse to “low-fat” marketing, which has fallen out of favor in recent years.
“Controlling weight used to be about counting calories; now it’s about calories that count,” said Jeanine Bassett, the company’s vice president of global consumer insights, in a statement. “Today it’s more about satiety, which is why you see increased interest in protein.”
Other new items from General Mills include:
Krispy Kreme Doughnuts and Nutella have debuted a limited-time offering of a doughnut dipped in Nutella hazelnut spread and topped with hazelnut pieces and chocolate swirls. The Nutty Cocoa Ring is the first pairing between the two companies in the United States.
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