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Snacks & Candy

Frito-Lay Debuts Flavor Shots in Stores

New product combines Cheetos and Doritos into poppable snacks
frito lay flavor shots
Photograph courtesy of Frito-Lay

PLANO, Texas — Frito-Lay has listened loud and clear to consumer demands for portable snacks. The brand has debuted its newest product, Flavor Shots—bite-sized, poppable snacks—at retailers nationwide.

Frito-Lay has channeled two of its most successful brands in convenience stores for the new Flavor Shots Line. Cheetos and Doritos garnered more than $625 million and $668 million, respectively, in convenience-store sales in 2018—good for the top-selling cheese snack and tortilla chips in the market—according to Chicago-based IRI. Doritos even grew by double digits on a same-store basis in Maverik convenience stores, mainly in single-serve and large, take-home package sizes, Ryan Morton, snacks category manager for the Salt Lake City-based chain, told CSP Daily News.

Frito-Lay’s Flavor Shots come in four flavors: Cheetos Flamin’ Hot Asteroids, Doritos Fiery Habanero Triangles, Doritos Nacho Cheese Nuts and Doritos Flamin’ Hot Nacho Cheese Nuts, all of which are available for a suggested retail price of $1.19 per pouch. Each portable pouch ranges from 1.25 ounces to 1.75 ounces.

This is Frito-Lay’s second run with Cheetos Flamin’ Hot Asteroids. The variety was originally released as a singular product in the early 2000s as part of a line called Cheetos Go Snacks but was discontinued shortly thereafter.

"For over 10 years, fans have overwhelmingly asked for Cheetos Asteroids to return to store shelves," said Fauzia Haq, senior director of marketing for Frito-Lay North America. "The consumer demand could not be ignored, and we're thrilled to relaunch Cheetos Asteroids, alongside three bold Doritos flavors."

Purchase, N.Y.-based PepsiCo is a global food and beverage leader with a portfolio of more than 20 brands that generate more than $1 billion each in annual retail sales. Besides Plano, Texas-based Frito-Lay North America, its main businesses are Pepsi, Quaker, Tropicana and Gatorade.

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