PLANO, Texas — Frito-Lay is debuting Lay’s Sweet & Salty Dipped Clusters this holiday season. The brand is also bringing back Cheetos Snowflakes, the Cheetos Popcorn Tin with Cheddar and Flamin’ Hot flavored popcorn, Tostitos Red Trees, Smartfood Merry Berry, Smartfood Caramel & Cinnamon Apple, the Smartfood Holiday Tin and PopCorners Cinnamon Crunch.
“Our core mission is to create more smiles,” said Aidan Kingerlee, vice president of marketing at PepsiCo. “The holidays are a time to bring loved ones and friends together, and PepsiCo beverages and snacks are the perfect complement for holiday celebrations. We are so excited to feature our iconic beverage and snack brands in our joyous and fun holiday commercial this year.”
The Plano, Texas-based company is also continuing its partnership with Toys for Tots, supporting children across the United States with deliveries of toys, books and other gifts. Frito-Lay is donating $500,000, and consumers can support the charity by giving individual donations.
Plano, Texas-based Frito-Lay North America Brands is a division of PepsiCo., Purchase, N.Y., which also makes brands including bubly, Gatorade, Pepsi, Lipton, Mtn Dew, Propel, Quaker and more.
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