Snacks & Candy

Frito-Lay Unveils Cheetos Crunch Pop Mix

Product launch represents new way to approach innovation
Cheetos
Photograph courtesy of Frito-Lay North America

PLANO, Texas — Frito-Lay North America launched new Cheetos Crunch Pop Mix, a combination of traditional Cheetos Crunchy snacks and Cheetos Popcorn introduced during last year's Super Bowl LIV.

Frito-Lay executives said the launch is emblematic of a new way the company is approaching new product development.

"2020 was a year unlike any other in that we saw the incredibly popular introduction of Cheetos Popcorn in January, quickly followed by world-changing events that affected every industry differently," said Rachel Ferdinando, senior vice president and chief marketing officer for Frito-Lay North America. "For our brands, we saw trends like Cheetos recipe searches skyrocketing 190%. So now we're thinking with that lens through everything we introduce to the world. Hopefully Cheetos Crunch Pop Mix can provide a small moment of joy and bring a few smiles this year."

Cheetos Crunch Pop Mix is available in 7-ounce bags for a suggested retail price (SRP) of $3.99 and 2.25-ounce bags for $1.89 SRP beginning this week at retailers nationwide.

Cheetos is one of the many brands that make up Plano, Texas-based Frito-Lay North America, the $17 billion convenient foods division of PepsiCo Inc., Purchase, N.Y.

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