Snacks & Candy

Frito-Lay Vet Joins Peatos Exec Team

Johnson brings more than 30 years CPG experience to young snack company
Peatos snacks

LOS ANGELES — Snack It Forward LLC’s Peatos brand has appointed snack-food industry veteran Dave Johnson to the newly created role of chief growth officer (CGO). Johnson brings three decades of experience in consumer packaged goods (CPG) to the job, including 19 years at Pepsico’s Frito-Lay business unit.

“Dave will join the executive team to help drive topline growth at Peatos focusing on retail sales and foodservice,” said Nick Desai, CEO of Peatos. “Dave comes with a wealth of experience and contacts that will be instrumental in our efforts as we continue to grow.”

Peatos aims to revolutionize America’s favorite chips by adding more nutritional value and replacing the artificial colors and flavors with more natural ingredients, the company said.

“I’m honored and excited to be joining such a great team,” said Johnson. “It will be my pleasure to help ensure that all consumers have a choice of Peatos while shopping their favorite retailers.”

Dave Johnson, Peatos

Prior to joining Los Angeles-based Snack It Forward, Johnson held the position of CEO at beeline North America, a scan-based trading solution for fashion accessories. Before beeline, Johnson held the general manager role at Sensible Portions, now better known as Hain Celestial, where he focused on commercialization and expansion. Other experiences include Crossmark, where Johnson represented multiple clients, followed by a promotion to the global head of business development.

Johnson started his career at Frito-Lay as a sales representative. His nearly 20 years of results led him to a leadership role of the convenience channel for the company along with operations responsibility in the flagship market of Dallas-Fort Worth. He spent the last four years of his Frito-Lay tenure building out the Warehouse Direct team.

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