RICHMOND, Va. — Retailer GPM Investments LLC, long a proponent of unique private-label and exclusive products, is bringing new checkout impulse racks to 500 of its stores across the company’s family of convenience-store brands.
The impulse racks, low-profile, four-sided kiosks, allow customers to pick up an item they may have forgotten without having to reshop the entire store, according to the company.
“Having top-selling items near the checkout area has resonated well with our customers,” said Michael Bloom, executive vice president and chief marketing and merchandising officer at GPM Investments. “We are continuously looking for ways to provide our customers with a better shopping experience. The new checkout impulse racks allow them to grab last-minute items at their convenience.”
The impulse rack includes a variety of items, including top-selling candy, gum, meat and salty snacks, health and beauty items and personal protective equipment. The assortment is similar across all 500 stores and will be reset yearly to display the top-selling items across categories, the company said.
Since GPM Investments launched checkout impulse racks earlier this year, sales have grown in stores with impulse racks compared to those without, the company said. Stores were selected to participate in this program based on sales volume and store spacing, as well as the ability to accommodate the impulse rack within the checkout area.
Richmond, Va.-based GPM operates or supplies stores in 33 states and Washington, D.C. Brands include Fas Mart, Shore Stop, Scotchman, BreadBox, Young's, Li'l Cricket, Next Door Store, Village Pantry, Apple Market, Jiffi Stop, Admiral, Roadrunner Markets, Jiffy Food Marts, E-Z Mart, 1 Stop,TownStar and ExpressStop.