ROSEMONT, Ill. — Candy maker Haribo is adding to its portfolio of gummies by introducing two new varieties—Rainbow Worms and Z!NG Sour Kicks—developed for fans of both sweet and sour treats.
After hearing from fans around the United States, the company said, Haribo has added its own spin on gummy worms with the new Rainbow Worms. Each worm has a unique five-color rainbow effect and features three flavors: Black Currant, Lemon and Strawberry.
Building on the popularity of the current Z!NG varieties, including Sour Streamers and Sour S’ghetti, the new Z!NG Sour Kicks combine the punch of Haribo Z!NG with an undusted sour experience. The sneaker-shaped gummies come in five sour flavors: Orange, Grape, Raspberry, Strawberry and Lemon.
“We're thrilled to spark joy for gummy fans by introducing Rainbow Worms and Z!NG Sour Kicks, the perfect treats for those looking for exciting new flavors, shapes and textures,” said Rick LaBerge, chief operating officer, Haribo America, Rosemont, Ill. “We’re honored that our fans continue to share their love of our gummies with us, and the happiness they bring when it’s needed most, so we’re continuing to bring our core favorites and exciting incremental innovations to delight our consumers and retailers around the U.S.”
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