The Hershey Co. closed on its acquisition of organic snack maker LesserEvil, the company announced Wednesday.
LesserEvil’s product line includes popcorn and puffs created with premium ingredients like organic and unrefined extra virgin oils, Hershey said. The acquisition expands the variety of snacking choices Hershey can offer customers, it said, adding a high-growth brand that complements the company’s existing portfolio and brings additional manufacturing capacity.
“The addition of LesserEvil expands our portfolio of loved brands to meet growing consumer needs and occasions,” said Kirk Tanner, Hershey Co. president and CEO. “Through strategic investments and product innovation, we're delivering more of what consumers want in their lives—from better-for-you options to indulgent treats. Building on our 130-year legacy, we're charting the next generation of growth to lead the future of snacking.”
The acquisition was first announced in April. Terms of the deal were not disclosed, but the Wall Street Journal previously said the deal was valued around $750 million.
“At LesserEvil, our mission has always been to create delicious, organic snacks that inspire mindful snacking,” said LesserEvil CEO Charles Cortistine. “We're excited to join Hershey, a company aligned with our values and our commitment to quality and community. This partnership will empower us to grow our vibrant culture, expand our reach to new consumers and make an even greater impact together.”
Danbury, Connecticut-based LesserEvil’s leadership team will continue with the company, Hershey said in April.
LesserEvil’s snacks will join Hershey, Pennsylvania-based Hershey’s snacking portfolio, which includes confection brands like Hershey’s, Reese’s and Jolly Ranchers, and salty snack brands like SkinnyPop, Dot’s Homestyle Pretzels and Pirate’s Booty.
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