Snacks & Candy

Hershey to Release Limited-Edition Kit Kat Birthday Cake

Candy bar will feature birthday cake-flavored white cream, colorful sprinkles
Photograph courtesy of Kit Kat

HERSHEY, Pa. — The Hershey Co. is releasing a limited-edition Kit Kat in a trendy flavor: Birthday Cake.

Kit Kat Birthday Cake is made with birthday cake-flavored white cream and colorful sprinkles. It will be available nationwide for a limited time starting in April. The candy will come in a standard 1.5-ounce bar for a suggested retail price of $1.09.

"Kit Kat Birthday Cake delivers on the universal love of the layers of birthday cake flavor and aroma of frosting perfectly paired with the surprise crunch of sprinkles,” said Justin Kukura, senior manager of chocolate product development for Hershey.

Other recent new flavor releases include Kit Kat Duos Mint + Dark Chocolate, Sweet Cinnamon and Pumpkin Pie.

Hershey, based in Hershey, Pa., has more than 80 brands, including Hershey’s, Reese’s, Kit Kat, Jolly Rancher, SkinnyPop and Ice Breakers, which drive more than $7.8 billion in annual revenues.

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