Hershey Unveils 2021 Halloween Lineup

HERSHEY, PA. — A new study by The Hershey Co. and Harris Poll shows Americans across age groups are more excited than ever for Halloween this year. And after a year of restrained Halloween celebrations, 86% of Americans ages 35-44 reported being either more or as excited for this coming season. 

With that excitement comes plans to celebrate this Halloween big. Higher levels of excitement are especially apparent with younger Americans and parents of children:

• Two-thirds (66%) of Americans ages 18-34 and parents with a child under 18 plan to do more for Halloween this year compared to other years.
• More than half (59%) of parents with a child under 18 have already started thinking about Halloween celebrations.

To help make the most of the season and drive even more anticipation for Halloween, Hershey is bringing back some big brand bootie for them to enjoy.

Here’s a look at Hershey’s seasonal lineup …

The Reese’s Halloween pumpkin is back. Dressed in Reese’s Orange and purple packaging, the snack-sized Reese’s Peanut Butter Pumpkin offers the familiar mix of chocolate and peanut butter. Available nationwide, for a limited time, in a standard 10.2-ounce bag (SRP: $3.99).

Reese’s Franken-Cups are back for the season. The Reese’s peanut-butter center is wrapped in milk chocolate on top with bright green creme on the bottom. Available nationwide, for a limited time, in standard 9.35-ounce bag (SRP: $3.99).

Kit Kat Witch’s Brew includes a marshmallow-flavored creme combined with the familiar Kit Kat crisp wafers. Available nationwide, for a limited time, in standard 9.8-ounce bag (SRP: $3.99).

Hershey’s Kisses Vampire Chocolates have returned for Halloween 2021. These are classic Hershey Kiss milk chocolate candies filled with strawberry-flavored creme. Available nationwide, for a limited time, in standard 9-ounce bag (SRP: $3.99).

Hershey’s Cookies ‘N’ Creme Fangs are chocolate cookie crumbs wrapped white-chocolate creme. Available nationwide, for a limited time, in standard 9.45-ounce bag (SRP: $3.99).

Hershey’s candy assortment packs includes Reese’s Peanut Butter Pumpkins, Hershey’s Milk Chocolate Tombstones, Reese’s White Creme Ghosts and Hershey’s Cookies ‘N’ Creme Fangs all in one bag. Available nationwide, for a limited time, in a standard 13-ounce bag (SRP: $4.99).