Hershey's 2021 Valentine's Day portfolio includes milk chocolate Meltaway Roses, Hershey's milk chocolate Bear, Hershey's Hugs & Kisses Heart Box, Reese's Peanut Butter Rose and Reese's Big Box O' Love.
"Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine's Day extra special," said Erin Crawford, brand manager, holiday for Hershey. "Our team took our classics—Kisses candies, Hershey's chocolates, Reese's cups—and added new seasonal masterpieces that you'll want to stock up on for the entire year."
Coming in time for Easter, Hershey unveiled brand-new Reese's Mallow-Top Peanut Butter Cups, Hershey's milk chocolate Pip Bunny, Hershey's milk chocolate Build-A-Bunny and Ice Breakers Strawberry Lemonade Duckling.
"This Easter, our star is the Reese's Mallow-Top Peanut Butter Cup" said Michael Reese, senior brand manager, holiday. "We've reimagined the classic Reese's Cup by combining the top Easter flavors, milk chocolate, marshmallow and delicious Reese's peanut butter, all into one amazing cup. Yes, it's as good as it sounds."
Meanwhile, Hershey will also bring back several holiday LTO favorites from past Valentine's Days and Easters. These include Hershey's Kisses Lava Cake, Kit Kat Raspberry Creme and Reese's Peanut Butter Hearts. Also returning are Cadbury Creme Eggs, Reese's Pieces Shake N' Break, Reese's Peanut Butter Eggs and Kit Kat Lemon Crisp.
All the Valentine's Day and Easter Hershey products mentioned above will be available in stores nationwide for a limited time only beginning this winter.
The Hershey Co., Hershey, Pa., is a leading snacks company known for iconic brands such as Hershey's, Reese's, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate's Booty.