HERSHEY, Pa. — Just weeks after unveiling its product lineup for Halloween, The Hershey Co. has revealed its yearend holiday product innovation, which includes new flavors, unique shapes and chocolate bars that can double as toys.
“We are excited to deliver new, interactive and innovative treats from Hershey’s, Reese’s, Kit Kat and Ice Breakers brands this year, all dressed up for the holidays,” said Michael Reese, senior brand manager for the Hershey holiday team. “This portfolio is one of the largest holiday offerings we have ever created, and we are excited to be introducing the 10th limited-edition holiday Hershey’s Kisses variety with the new Hershey’s Kisses Sugar Cookie candy, giving consumers the most exciting flavor profiles and festive options to choose from.”
Here’s a look at the new products that will roll out to retail in October. Pricing is at the sole discretion of the retailer, the Hershey, Pa.-based company said. Suggested retail prices (SRPs) are based off of historical data averages at a total class of trade level.