HERSHEY, Pa. — Just weeks after unveiling its product lineup for Halloween, The Hershey Co. has revealed its yearend holiday product innovation, which includes new flavors, unique shapes and chocolate bars that can double as toys.
“We are excited to deliver new, interactive and innovative treats from Hershey’s, Reese’s, Kit Kat and Ice Breakers brands this year, all dressed up for the holidays,” said Michael Reese, senior brand manager for the Hershey holiday team. “This portfolio is one of the largest holiday offerings we have ever created, and we are excited to be introducing the 10th limited-edition holiday Hershey’s Kisses variety with the new Hershey’s Kisses Sugar Cookie candy, giving consumers the most exciting flavor profiles and festive options to choose from.”
Here’s a look at the new products that will roll out to retail in October. Pricing is at the sole discretion of the retailer, the Hershey, Pa.-based company said. Suggested retail prices (SRPs) are based off of historical data averages at a total class of trade level.
Hershey’s Kisses Sugar Cookie candy (7.5- and 9-ounce bags, SRP: $3.49): The new melt-in-your-mouth Sugar Cookie candy offers a soft, sweet taste crafted into one bite, with no baking needed, the company said. The treats are made with sugar cookie-flavored creme and real cookie pieces.
Hersey’s Milk Chocolate Build-A-Santa (4-ounce bar, SRP: $1.99): The classic Hershey’s Milk Chocolate Bar has been transformed to break and build into a Santa.
Hershey’s Cookies ‘N’ Creme Build-A-Snowman (3.5-ounce bar, SRP: $1.99): Similarly, Hershey’s new Cookies ‘N’ Creme Build-A-Snowman can be broken into perforated shapes to build into a snowman.
Also, Hershey will bring back its Kisses Hot Cocoa with Marshmallow Creme (SRP: $3.49).
Reese’s Peanut Butter Nutcrackers (10-ounce bag, SRP: $3.49): Reese’s Peanut Butter Cups take on a new shape as Nutcrackers.
Reese’s White Elephant (6-ounce box, SRP: $4.99): Recommended as a winning white-elephant gift, this package wraps the classic peanut butter filling in white creme and molds it into the shape of an elephant.
Reese’s Miniatures Mega Cane (6.8-ounce, SRP: $4.99): Reese’s nearly 2-foot-long candy cane is filled with Peanut Butter Miniatures, wrapped in gold, green and red foils.
Also, Reese’s will bring back its Peanut Butter Mystery Shapes, Hershey’s top new product from all of 2019 at an SRP of $3.49.