IRVINE, Calif. — Hi-Chew is launching a reduced-sugar variety, available nationwide in select retailers and offered in two flavors: mango and strawberry.
“We're so thrilled to offer consumers this better-for-you candy choice in two of our most popular flavors,” said Teruhiro Kawabe, president and CEO of Morinaga America Inc., Irvine, Calif. “While Hi-Chew Reduced Sugar has a lower sugar content than our original Mango and Strawberry chews, we're confident that consumers will quickly learn that it has the same great flavor experience they've grown to love.”
Hi-Chew Reduced Sugar has 30% less sugar and features a double layer of fruit flavor made with dietary fiber and other formulations to reduce sugar content.
Hi-Chew offers the new candy in a 2-ounce bag for a suggested retail price of $3.29.
Hi-Chew is a Morinaga America brand. The chewy candy comes in more than 185 flavors and had its debut in Japan. Since its introduction in the U.S. market in 2008, Hi-Chew has experienced year-over-year double-digit growth, according to the company.
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