LOUISVILLE, Ky. — Hilco Sweets, a CandyRific brand, is partnering with Kraft Heinz and Warheads Sour Flavors to create Kool-Aid brand and Warheads 30-count bags of popping candy.
Each gusset bag includes 3.17 ounces of popping candy. The triangle packs come in three Kool-Aid flavors: Tropical Punch, Cherry and Grape, while Warheads sour flavors include Watermelon, Blue Raspberry and Green Apple. The new item is available for a suggested retail price of $4.99.
CandyRific, Louisville, Ky., acquired novelty candy company Hilco in 2014. Since shortly after the company started in 1987, Hilco has been making toys with candy, with brands including Disney, Skittles, Marvel and M&M’s.
Along with the Kool-Aid brand, The Kraft Heinz Co., Chicago, produces several well-known consumer product brands including Kraft, Heinz, Oscar Mayer, CapriSun and Jell-O.
Impact Confections is a Littleton, Colo.-based manufacturer of candies marketed under the Warheads and Melster Candies Brands. Melster Candies was established in 1919. Impact Confections opened a new Safe Quality Food (SQF) Certified facility located in Janesville, Wis., in Jan. 2012 to meet the increasing demand for its branded and co-manufactured line of candies.
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